Making Money from Public Speaking

It’s obvious that talented and well publicized speakers can earn a living by plying their trade to all who will listen. Less obvious is the fact that you, whatever your profession, can see your income escalate by developing your public speaking skills.

Imagine yourself an automobile mechanic. You have started your own small shop and are looking to increase your business. The standard answers would be to invest in print, radio and TV advertising or maybe a direct mail campaign. All of these are useful, but all cost money.

Here is a zero cost solution:

  1. Develop a great 20 minute presentation on Auto Maintenance, Safety or How to Buy a Used Car. This presentation is all about giving people free and useful information.
  2. Contact every service organization in your city. All of these organizations like Rotary, The Lions Club and Kiwanis have weekly meetings that include a speaker. They are ALL dying to hear a quality speaker. Ask them to allow you to present your FREE and USEFUL information at one of their meetings.
  3. Wear your pristinely clean and starched mechanic shirt and trousers to the event. Bring along business cards, calendars and other free material that happen to advertise your company.
  4. Knock them dead with the quality of your presentation and the usefulness of your material.
  5. Offer them, in exchange for their email address or contact information, a document entitled How to Find a Good Mechanic or something like that.
  6. Be nice, remember names and thank the club for allowing you to present to them.

Giving this simple presentation to four organizations on your lunch break will have put your name, company and face in front of a few hundred people for free! All of this is accomplished while helping others and it’s free! Who will they think of the next time they need a mechanic?

Regardless of your profession, this concept will work. Contact me and I will be happy to help show you how.

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2 Responses

  1. Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Thanks for the encouragement. Your site looks great as well.

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