The Dead Zone of Slick

Seth Godin has a phenomenal post by this title on his blog today. He uses this chart to provide some insight into marketing gone wrong.

Public Speakers get in this jam with video clips and illustrations all the time. Try these thoughts for improving your use of video and project materials.

  1. If you can’t make it look great, then deliberately make it look quasi-elementary. You still get the point across, show you can laugh at yourself and you don’t lose credibility.
  2. Don’t make your materials much ‘slicker’ than the culture to whom you are speaking is used to seeing. If they aren’t used to teleconferences, holograms and high wire acts then you are just going to lose them with the fx.

Look at it this way: If you can successfully illustrate your point by using a steering wheel then you don’t need the whole car on stage.


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