The Package Matters

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Those fortunate enough to have worked with their hands on greasy implements and engines hear the name Gojo and remember two things. One, the unforgettable orange smell. Two, the fact that Gojo will take ugly off an ape. Now it’s a Luxury Foam Handwash? This proves something about public speaking as well. If you have quality material and are willing to do the hard work of packaging it in various forms, you will significantly enlarge your audience. Hmmm……

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